Case Study —
We Generated 166 High Intent Patient Leads at £13.64 Per Lead
This Dental Clinic wanted to attract patients for a specific, high intent treatment rather than chasing broad awareness. With a focused offer and a clear funnel, we helped them turn a modest ad budget into consistent, conversion ready patient enquiries in a competitive dental market.
The Challenge
Not every clinic needs scale across every service.
This Dental Clinic was offering Composite Bonding, a treatment where intent matters more than reach. The challenge was to attract patients who were actively searching for a solution, without wasting budget on low quality traffic or generic messaging.
With a limited budget and a competitive niche, the goal was clear.
Drive qualified website leads at a controlled cost while maintaining strong lead quality.
Our Strategy
We built the campaign around intent, not volume.
Instead of broad dental messaging, we focused entirely on Composite Bonding and spoke directly to patients already considering the treatment.
The campaign was executed through Meta Ads using a Top of Funnel conversion setup, designed to attract high intent users and guide them toward enquiry with minimal friction.
Our approach included:
– A Top of Funnel conversion campaign tailored to a single high intent service
– Clear offer led creative that matched patient search intent
– Simple and focused messaging to reduce hesitation
– Tight audience targeting and ongoing optimisation to protect CPL
By aligning the offer with demand and keeping the funnel clean, we ensured every click had a strong chance of converting.
The Results
With a modest budget, the campaign delivered efficient and measurable performance.
This Dental Clinic achieved:
This proved that strong results are not always driven by high spend. When intent, offer, and execution align, even smaller budgets can compete effectively in crowded dental markets.
LET'S GET IN TOUCH
This case study highlights the power of precision. For clinics offering specialist treatments, success comes from targeting the right audience with the right message at the right time.
If you are running high intent services and want measurable patient acquisition without inflated costs, this is exactly how we approach it. If you need similar results for your clinic, get in touch with our team.